“The easiest way to recognize a company and distinguish it from others is by its logo.”
Every business needs the glam and the glitz and sexiness of color and design spun into a memorable and catchy logo/brand for marketing. I call this make-up for your company! There are some companies by virtue of their enormous list or following, philanthropic and social stature, or gigantic corporate influence that require a toned-down, somewhat conservative look and feel in their branding. There are other companies that demand a brazenly bold and flashy pop-culture splash [and they have the money to do it!] in order to get AND keep the attention of their audience. Then there is the middle-of-the-road guys – the smaller companies and entrepreneurs, solopreneurs, DBA’s, and the professionals who offer a service or product outside of their main career – who need their own brand of “make-up” desperately in order to be seen and cut through the clutter so they can reach their smaller target audience. My point is, a logo and branded look is imperative for ANY company doing business today. If you do not have a logo, now is the time to plan for a design that represents your business and the look and feel of the product and service you offer.
Every business needs a logo, and you’ll want a well designed one if you’re interested in attracting customers and branding your marketing message. But before you start on the journey of having a logo created that represents your company, here is a list of things I have put together that you should think about. Let these things be your guide:
Get inspired by researching websites, design sites and artists. Flip through magazines and online blogs, see what successful companies are doing with their logos. Once you are inspired, contact a professional and get the project started.
Lyric Marketing & Design can create your logo and company brand identity – contact Sandy today for more information!