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The 2 Most Important Elements of Your Marketing

The 2 key elements of your marketing

Lyric’s Marketing Tip #19: The 2 Most Important Elements of Your Marketing

It seems like there are millions of different ways to market your business these days.  So many ways, in fact, that it becomes a daunting task to choose WHAT to do for most business owners.  In this week’s tip I want to simplify it for you – it’s all about “two’s”.

There are TWO elements that you MUST have in your marketing.  PERIOD.  Without these two key ingredients you are going to get lost in all the noise.

  1. original content creation
  2. syndication to your selected platforms

Original, created content is the most important kind of content.  Visual assets – photos, videos, infographics – are all very important, but the grand daddy of them all is original content that tells your story, shares your information, educates, instructs, publicizes and provides content worth keeping.  You need an overall design/development and content creation program that represents you and your brand.  Syndication is pushing that content out to your selected platforms.  It’s great to have good content, but if you are not sharing it across the web and on social media in a strategic plan, no one will see it.

There are TWO platforms where you MUST be found.  There are many choices here, but the top two most important social media platforms for your content are:

  1. Facebook
  2. LinkedIn

Those just getting started with social media will find it easy to use Facebook and LinkedIn. Facebook is a great avenue to show your company’s personality and company culture. It can also give your company personality apart from your website that is business focused. If you are a more experienced social media marketer, add Twitter to the mix and syndicate on all three platforms – Facebook, Twitter and LinkedIn.  When you are putting a higher  focus on content creation, I suggest you consider adding YouTube, blogging and podcasting into the mix as well. 

The TWO outcomes that content creation and syndication on social media will produce are:

  1. increase exposure of your company and product/service
  2. increase your web traffic

With as little as 6 hours per week* invested in social media you can see increased traffic to your website.  With more time and effort you can generate and track leads and sales on these platforms as well.

Focus on the 2 most important elements of your marketing

So you can see that a focused plan that addresses these key elements is crucial to your overall success in marketing.  You will most likely have other things you are doing, but keeping focused on content creation and syndication over a strategic social media plan will definitely provide you with a great marketing base!


* From Social Media Marketing Industry Report 2014


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