In today’s connected business world, I am all about getting the maximum mileage out of my marketing efforts. In this weeks tip I want to share 10 ways you can double your marketing exposure so that you can grow your business and develop raving fans.
When you learn to leverage your networks and other suitable resources, you will gain more potential viewers on every marketing piece that you send out. Whether it’s a direct mail postcard or a social media post, when you use all your resources together to amplify your message, you will not only increase the number of viewers you have, but you will also attract more followers and friends into your social networks. Broadcasting your message across all your networks will help to create awareness about your business and garner preference by building and deepening your business relationships. This is the first step toward developing raving fans and clients for life.
When planning your marketing, think: How do I increase the audience and viewers of this particular marketing piece? Where can the viewer go to get more information about the subject? Can I share this message/article with other like-minded bloggers or industry people? When you construct your message for a specific medium (a Facebook post or an email), think in context of the audience that you are speaking to, the network personality. Always be sure to include a link back to your website, information, or landing page.
Let’s look at 10 ways you can expand your marketing message – here we go!
REMEMBER: Your audience is like a passing parade – you have to catch them where they are!
The idea is to have a strategic marketing plan that connects all the marketing dots. Your target audience is a passing parade; they are on the move so you have to catch them where they are. You must be where they are and they must be able to find you easily. What they “see” on your website should be consistent with the rest of your marketing they will find online and offline.
If you practice doubling up your exposure for every message – consistently, it will not only be viewed by your targeted audience, but will potentially be seen by thousands of other people in the combined networks as well as the networks of your friends and their friends and their friends. This is where great content that is compelling and interesting can turn your marketing efforts into pure gold.
If you would like more information on how to strategically set up your content marketing plan for your business, select the networks it will run on, create and curate interesting content, and the tools needed to run a content campaign, contact me for a free consultation. You can reach me directly at firstname.lastname@example.org or 214-208-3987.