Marketing Blog

December 15, 2010

Print Design

PRINT IS NOT DEAD!! Adding print to your marketing plan is what we call "marketing diversity" you need to have your message going out across all marketing channels. Print Ads, Direct mail, Newsletters, Postcards, Flyers, Brochures, Catalogs, Annual Reports, Event Programs, and more.
December 14, 2010

Logos and Brand Creation

Your logo is a quick look at your brand. Just like your face tells all about you, so your logo sets the stage for how people will perceive your company. Lyric Marketing has worked with great companies to create and design their "identity" or logo and overall look, we can do the same for you.
December 8, 2010

Does your marketing plan include these checkpoints?

Sales don’t happen magically, but you can’t get the cart before the horse…you have to have sales to have a marketing plan and a marketing plan to have sales!
November 29, 2010

Write a successful marketing plan

Now is the time to get off the “marketing” fence and put your marketing into gear. How can your business take off if you are not geared up and in “drive”? Now is the time to put social media, the Internet, and a distinctive message to work for you.
October 11, 2010

Diversity in Marketing is Queen!

In this day and time, in our businesses we are all looking for “the one thing”. That one tool or product that will get our marketing done, bring us prospects, make the sale, clean our house, make us happy….I could go on.
September 17, 2010

Top 5 methods to build your marketing legacy

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel" ...Maya Angelou How will people remember you? Building a legacy of your own requires your attention to the details that tender service, love of people, and authenticity.
September 16, 2010

Going GREEN in your Marketing

Going GREEN in your Marketing is more than not wasting paper! It’s about using the resources that are available that saves you time and money. It’s using online systems.
September 2, 2010

The Building Blocks of Social Media for Business

Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’”
June 17, 2010

Marketing 101: a starter guide for using Twitter and blogging in real estate marketing

With all the options we have to share our information online, it can be a bit confusing on where to start first. In marketing your business, […]
June 15, 2010

Keep your eye on the target and your marketing plan simple and focused

Keep it Simple with a Marketing Triangle Let’s face it, you are the busiest you have ever been.  You are trying to keep up with all […]
June 12, 2010

Top 10 PRACTICAL Reasons I use Twitter in my Marketing Plan

Not to mention just the fun of trolling through the virtual "Twitter lounge" and hearing a variety of conversations, I really do have a method to my madness in using Twitter. It may be a trend, it my be a surge in pop-culture distraction that will wane, it may be the real thing, and it might just be getting us all ready for the next GOOGLE WAVE, but Twitter has my attention at this moment.
April 19, 2010

7 ways to create saleability

One thing is for certain in today's business climate, when there is no demand for your services, there is no business. Creating the need then becomes one of the primary focuses for any business development professional.
March 19, 2013

11 Things You Need to Immediately Stop Doing on Facebook

Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion […]
March 13, 2013

Lyric’s Marketing Tip #11 – I choose YOU!

Lyric’s Marketing Tip #11 I Choose YOU! Provide information to your network that will compel them to CHOOSE your services over the competition. Think of the […]
March 10, 2013

Empowering Women at the East Bay Women’s Conference

FOR IMMEDIATE RELEASE: San Ramone, California – March 2013 – Lyric Marketing & Design represented Activism for Empowerment and client Stephanie McAndrew this week at the […]
March 7, 2013

Relax! You’ll Be More Productive

Wow!  Nice change from all the articles we normally read and from all the things we are told we MUST do to be successful.  How refreshing […]
March 6, 2013

Lyric’s Marketing Tip #10: Build a database of customers

Lyric’s Marketing Tip #10:  Build a database of customers Is your database a coal mine or a GOLD MINE? A great marketing plan begins with a […]
March 5, 2013

Lyric Marketing’s Hot List for March: Don’t settle for less, be a CHANGE MAKER!

Can you feel it? Spring and newness is in the air! I am writing this from my hotel in San Ramon California as I listen to […]
February 27, 2013

Lyric’s Marketing Tip #9: Save Time with a Social Media Strategy

Lyric’s Marketing Tip #9: Save Time with a Social Media Strategy Scared of blowing all your time on the social media machine? You want to avoid wasted […]
February 20, 2013

Lyric’s Marketing Tip #8: Smile for the Camera

Lyric’s Marketing Tip #8:  Smile for the Camera I always say “smile for the camera, or look stupid, it’s your choice!” Post your photos!  Use your […]
February 14, 2013

Love and Social Media – 10 Simple Steps to Social Media Success

What Do Love and Social Media Have in Common? Love is on everyone’s minds today, I have been enjoying the posts on Facebook about love and […]