Sales don’t happen magically, but you can’t get the cart before the horse…you have to have sales to have a marketing plan and a marketing plan to have sales! So let’s take a look at the 6 basic “checkpoints*” of building a marketing fire that will not only bring warmth and life to your business, but will last through the months to come.
* Maybe your advertising is reaching those who don’t need what you’re selling. Try reaching out to your existing customers and build referrals from their experience with you. There’s nothing wrong with preaching to the choir. The choir will listen. (The “Choir” is your best audience!)
* Perhaps it’s time to direct your message to an audience who cares about what you are saying…hummm?