You can’t separate Richard Branson from Virgin, Mark Zuckerberg from Facebook, or Sandy Hibbard from Lyric Marketing! These leaders are synonymous with their company names. You can’t think of one without thinking of the other. They are who puts the personality and the color into their brand. Creating a personal brand takes energy and planning, and consistent story-telling. Do you think it may be time to beef up YOUR personal brand? Remember: personal brand marketing is separate from your company marketing.
For this week’s tip, I have put together a simple outline of the things you need to do to harness-in your personality and expertise and fine tune your personal brand. Review them all then choose three things to start immediately.
Once you have your strategy set up and are confident to push it out to the marketplace, make a splash by utilizing these personal marketing ideas:
Your company, your service and product, are an extension of YOU. Build up your company following and gain clients by illustrating through targeted marketing who YOU are and the expertise you bring to your clients. There are so many ways to tell the world about yourself. In developing your personal brand marketing, be bold, be consistent and don’t be afraid to “toot your own horn”. Develop a style to go with your image – hair, makeup, clothes, etc. Get out there and smile, share the love and genuinely show the world what you and your company are all about.
Love and hugs,