2014

Is Marketing Really Better than Mastery? I am going to go out on a limb here and answer a hearty YES!  Your marketing is more important […]

I always have trouble separating marketing and sales.  I always have trouble mixing marketing and sales!  What I mean is that great marketing should lead to […]

Today’s morning walk was invigorating and I was totally inspired by the cooler early morning weather. I’m thinking about “trends” in marketing – what I, what […]

Every year, I share a list of metro-wide activities happening around the Dallas/Fort Worth area, here is this year’s list for the events happening on and […]

Lyric’s Marketing Tip #23: Is your team helping or hurting you? (Lessons I learned in Sunday school!) Most of you know that I am a “PK” […]

“Any marketing that you do must be fueled by a strategic plan and performed consistently.” I was having lunch with a colleague today and as we were talking […]

Lyric Marketing’s HOT top 10 for June is loaded with FRESH ideas to get you out and about so you can enjoy the Texas summer BEFORE […]

Now that I have your attention, there is no such thing as Internet marketing magic, sorry. The "MAGIC", if you want to call it that, happens through a well executed marketing plan that includes a great website and even greater content, SEO, and a powerfully REAL message that means something to your audience.

Lyric’s Marketing Tip #20: 6 steps to create a winning social media campaign You have heard me say it again and again, you have to tell your […]