The most important marketing tip of the moment: when it comes to creating your social media ads (Facebook, Twitter and now Instagram) keep them in line with the network you are advertising on (this goes for your posts as well). There is such a fine line to this, so test, adjust, test and then adjust again! Social media ads are a necessary evil on free platforms like Facebook, Twitter and Instagram. The key is blending in, making your ad relevant to the platform and not sticking out like a sore thumb. Consumers are intelligent and already leery towards advertising, so keep it light, fun, and stay away from blatantly salesy ads.
Remember that social media is a place where people meet to share opinions, experiences, meet old and make new friends, and generally communicate with others. If you want to be successful in social media advertising you are going to have to fit your message into the context and personality of the platform. It is different from placing an ad in the classified section of the newspaper, you will need to be more strategic about it. Use your social media ads to engage the consumer and tell them something important about your product or service and how it will benefit THEM.
Check out the article that ran recently on Mashable regarding Instagrams first ad.
Related tip on how to keep the social in social: Lyrics Marketing Tip #32: 3 Social Media Tips from Richard Branson
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