Lyric’s Marketing Tip #37: Capitalizing on Fourth Quarter
By Sandy Hibbard
Fall is here, the year is wrapping up, but don’t forget your clients still need to hear from you. Now is NOT the time to slack up on your marketing, especially through the holidays!
Before you know it the holidays will be upon us, so now is the time to get your 4th Quarter marketing strategy in place. Create your content to be relevant to the upcoming months – fall, football, changes in seasons/weather, holidays, gift buying, resolutions and new beginnings. Weave your story and present your services in a context that people will pay attention to and relate to in these busy months. And of course, make it FUN! Send out an eblast, promote a holiday offer on social media, run a contest drawing to grow your database via direct mail, throw a party, offer a discount on your product, give away tickets, promote a special gift item for your clients – the opportunities are endless! Now is the time to get your numbers up to start 2014 with a bang – capitalize on 4th quarter with your marketing and you will be ahead of the game when the new year rolls in.
RELATED TIP: Tip # 9: Save Time with a Social Media Strategy – check this out in relation to building your 4th quarter strategy!