Lyric’s Marketing Tip #51: Don’t Frustrate Your Prospects

Lyric’s Marketing Tip #51:  Don’t Frustrate Your Prospects

– and Cause Them To Bounce off Your Site!

Prospects want to reach you easily and they want to know that what you offer them is what they need.  Make sure that the home page of your web site defines your product or service in a simple and understandable way.  And most importantly, have your contact information clearly visible on your home page and at the footer or header of your website.  Don’t Frustrate Your Prospects!  There is nothing more frustrating than looking for contact information on a website and not being able to find it, it’s the  quickest way to lose a potential client and BOUNCE them right off to the competition!

Here are two simple but very important projects to take on before the new year:

1. Make sure that your business/marketing message is clear on your website and tells exactly what service you offer
2. Display your contact information so that it is visible and easy to read – include your phone number and an email address for easy access

Related tips:  Lyric’s Marketing Tip #27: Key metrics you should always be tracking!

Also, look for Lyric’s new eBook coming later this week, “52 Killer Marketing Tips”! An entire year of Lyric Marketing’s hot tips that will help keep you on track for a marketing plan that will put your competition in it’s place – behind YOU! More information on how to get your free download coming this week.