Lyric’s Marketing Tip #51: Don’t Frustrate Your ProspectsDecember 30, 2013
Lyric’s Marketing Tip #1 for 2014: 52 KILLER Marketing Tips – available on AmazonJanuary 8, 2014
Lyric Marketing’s FINAL Tip #52: Five Marketing Methods You Must Use in 2014
Don’t Get Stuck In Just One Form Of Marketing
As you can tell from this year’s marketing tips, I am not 100% techie and I am not 100% old-school. I firmly believe that great marketing is DIVERSIFIED. Look at your target audience as a passing parade. In order to get your message out more effectively, you need to catch them where they are. Sometimes that calls for technology, sometimes face-to-face meetings/networking, and sometimes it calls for old school methods like postcards, handwritten notes, and letters sent via US mail. So, my final tip #52 for you this year is for you to seriously look at your marketing plan and make sure it is diversified going into 2014.
Don’t get stuck in just one form of marketing, make sure your marketing strategy includes the following top five marketing methods:
- Social media
- Pop-bys or one-on-one meetings with your clients/prospects
- Postcards, letters and handwritten notes
- A newsletter or industry specific blog post
There are multiple ways to use these five simple marketing methods. If you will incorporate three to five of them into an overall killer content marketing campaign, you will get the attention of your target audience. When they are implemented into your overall marketing strategy, your message will find it’s way to your prospects and you will be remembered and the product and services you offer will gain preference in your market.
Thanks so much for engaging with me this past year in Lyric’s 52 Marketing Tips. As a special gift, I have a FREE download available for you of Lyric’s Marketing Tips ebook – “52 Killer Marketing Tips”. The ebook will be available for download later next week as a PDF or mobile device document so stay tuned!
Thank you again and HAPPY MARKETING in 2014!