Never make your customers or prospects work to recognize it’s you in their mailbox or inbox. Keep your content fresh, but the look consistent on all of your communications – from letters to postcards to email blasts to web to Facebook posts – let your branded look speak for you!
Keeping a consistent look in all of your marketing is what will “brand” your image and services into the minds of your target audience.
Related Tips:
Tip #46 – Add a Fresh Look to Your Business Cards in 2014
Tip #2 – Clean Up Those Nasty Marketing Habits!