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June 12, 2009
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Build a marketing plan then use these 50 Reasons to promote your business on Twitter or Facebook

Creating your own buzz

Creating your own Demand

One thing is for certain in business, when there is no demand for your services, there is no business.  Creating the need then becomes one of the primary focuses for any business owner or entrepreneur.  Regardless of your profession, business type, product or service, you need a steady influx of leads and prospects.  In the old days we were taught that you had to make X number of calls to have X number of appointments to make X number of dollars.  Somewhat true today.  But thank goodness we now have access to other methods than the telephone and are connected to the entire world through the web and social networking.

Creating a demand for your product or services requires a steady, clear, concise and consistent marketing plan.  People are just not going to wake up one morning with the desire to call Mr. Biz Guy for his product.  And Mrs. Jones isn’t going to call you to book your services.  There has to be a need first.  Then they have to know about you, and maybe then, they will call you.  Here are a few tried and true marketing pointers that if implemented and carried out will help create a demand for your services and keep your phone ringing for business…

Know your product(s).  How can you market yourself if you don’t know what you are selling?  What are the key selling points?  What aspects make it superior to your competitor’s product?  Tell “them” something about it.  Educate!

Target your market. What market are you going after?  Who is your customer?  Decide SPECIFICALLY who your target audience is, what they look like, how much money they make, where they live, what car they drive, etc.  Once you know your audience then you are ready to proceed to the next step.

Create your database. Now that you know your product and “who” your market is, how are you going to get your message to them?  Build a database of the individuals/businesses that you intend to market to.  Have on-hand and access to their names, contact information. Keep this info updated and accurate.  Add to it daily.

Create your message. Now, what are you going to say?  What message are you going to give them?  Who are YOU?  Get organized with your marketing materials.  Create a professional “identity” that will be carried across all marketing lines.  Tailor your message to you, your company, and your audience.

Establish your budget. Not just your financial budget, but also your time budget and imagination budget.  How much money can you spend and how much time can you allocate to your marketing and how much imagination do you have to put into it?  Decide, create, implement and stick to it.

Market consistently. Go for it!  Carry out your marketing plan religiously, and passionately.  Don’t expect a return right away.  Look at it like you are teaching a class to a remote audience, a passing parade.  Keep sending out your message, educating your markets on the importance of your services and creating a demand for what you do.  This is how you become “visible” in your market.

Diversify! If you are not diversifying your marketing, you are missing business.  Don’t get stuck in one form of advertising or marketing.  Hit them all!

  • Twitter, MySpace, Facebook and other social networking sites
  • Your website
  • Blogging
  • Direct Mail
  • Telephone
  • Email
  • One-on-one
  • Sponsorships
  • Industry Associations
  • Presentations
  • Seminars
  • Master Mind calls

Marketing yourself and creating a demand for your product and/or service requires a commitment.   Recognize that your goal in marketing is to simply tell people what you are doing in your business. Your growth will be in direct association with your commitment and focus on aggressive marketing strategies.

Now that you know how to get started with your marketing plan, here is a good list I put together of reasons to drive your marketing message to your audience. Use It as a checklist that will help remind you of an angle when creating your marketing/advertising and to use in your broadcasts on Twitter, your postings on Facebook or blog – or whatever other marketing mediums you choose. Have fun!

50 REASONS TO ADVERTISE

  • To produce leads for you
  • Tell people about the benefits you offer
  • Expand into new markets
  • Influence the people who influence others
  • Make your name known to some people who have never heard of you
  • Pre-sell your offering
  • Expand upon a public relations story
  • Tell YOUR story
  • Validate your sales message
  • Build your market identity
  • Build confidence in your product or service
  • Dispel an ugly rumor
  • Keep your name in the forefront of your customers’ minds
  • Because your competitor is
  • To gain market share
  • Share success stories
  • Make your investors happy
  • Expose your business to the financial community
  • Assert your leadership
  • Maintain a constant public presence
  • Follow up your direct mail campaign
  • Enhance your telemarketing campaign
  • Build continuity in your marketing
  • Gain distribution
  • Announce the existence of your product
  • To gain credibility
  • Become a brand name
  • Advertising a major promotion
  • Establish your niche
  • Highlight testimonials from satisfied customers
  • Test something
  • Creating a desire to buy
  • Establish a presence in your community
  • Direct traffic to your website
  • Make sales
  • Obtain names for your database
  • Inform many people at the same time
  • Motivate people to call your toll-free number
  • Complete and email your coupon
  • Engage in research
  • Emphasize exactly how the competition measures up to you
  • To prove your superiority
  • Get new customers
  • Demonstrate publicly your own confidence in your product or service
  • Become part of the community
  • Show yourself as a leader in the market
  • Direct traffic to your blog
  • Establish an online following
  • To garner support for your team, sales force and market reps
  • To sell information

0 Comments

  1. Sarah says:

    Great information!! There are so many great ways to get your brand out there, and so many of these tools are free!! Like you said, it’s all about consistency consistency.

  2. sandywright says:

    I know, you can get so bogged down in trying to find THE perfect tool for marketing, when you just need to take what is at hand and use it! A friend of mind said “quiet buying tools and start using them”!

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