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Boldly Build Your Way to Business Success

I wanted to share another business building article, this one is compliments of Ali Brown, marketing guru and coach.   An unstinting faith in her own ability and destiny has helped Ali Brown become one of the most successful female entrepreneurs of her generation. As founder and CEO of Ali International, LLC, a company which was recently named to the 2009 *Inc 500*, an exclusive ranking of the nation’s fastest-growing private companies, she has created a dynamic multimillion dollar enterprise that is devoted to empowering women around the world. Through the power of entrepreneurship Ali helps close to 40,000 members start and grow their own businesses.

I started following Ali Brown back in 2005 and have had the privilege of watching her business grow over this time to one of the fastest growing private companies in the nation!  When Ali speaks I listen.  I have learned more from her ezines and telecalls than from any other marketing coach.  I highly recommend her and encourage you to sign up for her weekly “Spotlight” ezine, the link is at the bottom of the article.  Enjoy the article and feel free to leave your comments.

Boldly Build Your Way to Business Success by Ali Brown

As you’re growing your business, your own personal level of confidence and passion comes into play on a number of levels. When you’re confident in your business and you’re working on a project you love, your clients can tell. In fact, they feed from your positive energy and learn to trust you as a resource. That’s why choosing the right path and taking the right steps along the way can tremendously improve your business – and your bottom line.

Here’s how.

Match your business to your personality. Passion is a broad, often abstract concept, but personality is a bit easier to define. Both are important considerations as you’re deciding on a business model. You might be passionate about writing, but if your personality craves social interaction, then sitting alone at your computer for hours probably won’t bring you happiness. You might decide to join forces with other creative professionals and offer a full slate of marketing and creative services, or you could incorporate teaching and speaking into your business model. On the other hand, if you dread being in the spotlight, then an online business might be a perfect fit for your personality.

Build your skill set. Many career coaches will advise you to “follow your passion,” but you also need a strategy for monetizing it. If your beloved hobby isn’t profitable, then think about related interests or search for something else that ignites that feeling of passion. If you’re passionate about an area where you already have in-depth knowledge and a money-making idea, then you’re in great shape already! If not, then buckle down and start building your expertise. Regardless of what your business does, many business-owners benefit from taking classes in negotiation and public speaking. You never know when you might have the chance to appear on camera or on a panel, and you’ll want to be ready!

Offer solutions. Meeting the needs of your customers is a huge confidence booster! When you satisfy someone else and solve their problems, you feel better about yourself, too. Think about what products, services, or other ideas will make your customer’s lives easier and better. What problems do they face? What frustrates them or prevents them from achieving their full potential? How you can alleviate those issues? This is a great way to capitalize on your passion and make money in the process.

Do it better than the competition. Knowing you are the best at what you do serves the needs of your clients and gives you a competitive edge. You don’t need to be the most innovative or famous if you know that your company can deliver its products or services better than any of its competitors. Friendly, prompt customer service goes a long way in edging out the competition, because so few companies make it a priority.

Entrepreneurial confidence comes from many sources. Remember, you are “designing your business to create an extraordinary life,” so let no part of you suffer to succeed, and success will surely be yours!

Self-made multimillionaire entrepreneur and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com.  © 2009 Ali International, LLC

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