“Print is dead, TV is dead….the Internet is dead!” We’ve all heard these absurd accusations yet all three mediums are still alive and well. Print may be taking a hit as most advertisers and marketers turn to digital avenues to reach their customers, but print is stepping back into the spotlight and it just might be its time to shine.
As marketers, diversification is crucial when reaching our customer base. Now, I do agree that digital strategies should be a central focus in today’s social world, but that doesn’t mean you should overlook the power of print. Here are 8 reasons to rethink print:
What are your success stories with print media?