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Lyric’s Marketing Tip #29: Yes! Print is not dead!
“Print is dead, TV is dead….the Internet is dead!” We’ve all heard these absurd accusations yet all three mediums are still alive and well. Print may be taking a hit as most advertisers and marketers turn to digital avenues to reach their customers, but print is stepping back into the spotlight and it just might be its time to shine.
As marketers, diversification is crucial when reaching our customer base. Now, I do agree that digital strategies should be a central focus in today’s social world, but that doesn’t mean you should overlook the power of print. Here are 8 reasons to rethink print:
- It grabs attention
- It focuses on customer retention
- There are no audience development costs
- No reliance on advertisers
- What’s old is new again
- Customers still need to know what questions to ask
- Print still excites people
- Print lets people unplug
What are your success stories with print media?