With over 200 million active monthly users, sharing an average of 60 million photos every day that receive 1.6 billion LIKES – every day, I definitely think you should consider using Instagram to tell your marketing story!
Here are some tips/information about how to successfully bring Instagram into your marketing mix:
When building a strategy that uses photos to tell your compelling story, be sure to be creative and take pictures that are colorful, well lit and have a sense of humor – have fun! Below are a few photos that have had great success in driving traffic to various blog posts I have written.
This popular image used in a blog post on Lyric Marketing drove traffic to the website and increased engagement.
This image has been wildly successful and continues to drive traffic to the SaturdaySoul blog post that was published over a year ago!
The lovers image was interesting and perfect for the February Hot List, one of the most viewed posts of the last 18 months.
Another www.SaturdaySoul.com post that got excellent traffic off the photo