You’re getting ready to announce a new product or service, or you’ve just won the most coveted award in your industry. How do you get the word out? Unless you’re booked on Oprah, it’ll be with a press release.
Putting out a traditional press release in the clutter of information jamming the Internet is worse than trying to have a quiet conversation at a rock concert. Today your release needs to be optimized for the web. That’s because the web is where customers and reporters get much of their information. Consider this: Over 80% of online purchases start with a web search (Forrester Research), and online search is the number one source for journalists to obtain additional story information (Bennett & Company). Using search engine optimization (SEO), you can help ensure your press release is easily found by customers, reporters and the robots that crawl the web to deliver search results.
Here are some tips to optimize your press release:
You’ll obviously post the release on your website. But give it an extra push by using social networks to extend your reach. Write a post about the news on your Facebook page or on Twitter, using http://tinyrul.com to shorten the press release’s URL so you can fit your post into Twitter’s 140 character limit. With luck, your friends and colleagues will pass your news on to others—maybe even to Oprah.
Source: Barbara Krause (How to Change the World)