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Lyric’s Marketing Tip #48: Make An Impression With a Pop-By
There is no better time of the year to do a pop-by to a client or prospect than now. During the month of holidays, you have plenty of opportunities to make an impression with a pop-by and work your database face to face. Plus, the mood is more relaxed and festive.
If you are not familiar with what a “pop-by” is, it’s simply when you drop in on a client or a prospect unexpected to say hello, drop a card or small gift, and leave. It’s fun, it builds business relationships, and gives you the chance to greet your client or prospect face to face and even ask for referrals.
Pop-Bys will help you build a deeper relationship with people in your database and be a reminder of your services. While you are there you can get a pulse of what their needs and desires are so you can better serve them. Staying in front of your database is one of the most effective ways to build awareness and garner loyalty for your business.
Don’t stay long, 10-15 minutes max. Bring a card or a small pop-by gift you can keep on hand in your car that bears your logo and contact information, and be sure to follow up with a personal handwritten note. The idea is to surprise and delight!
If you need ideas for memorable pop-by gifts, check out my friend Donna Bender’s website at www.DonnaCo.com and browse through her inventory of fun and memorable marketing items you can leave behind. Get out there and have some fun with this one!