Lyric’s Marketing Tip #16: Video! The Fastest-growing Digital Content Category

Lyric Marketing Tip #16:

Did you know that video is the fastest-growing digital content category? Here are some eye-opening stats:

– 70% of B2B content marketers use videos
– 58% of B2B marketers rate videos as the most effective content marketing tactic
– 85% of Internet Users watch online video
– There will be 73.3 million mobile video viewers during 2013, up 20% from 2013. (source marismith.com)

Creating a video is not difficult. A decent camera or smart phone with a good video function, a compelling message, good light, and you! I know I am over simplifying, but really, the time to create your video channel and post your own videos is NOW! You will want to share content that is supportive of your business, information that is useful to your clients and target customers, and answers to questions you have received. Share insights and teasers on new programs your are developing. Be generous with your information, but keep the videos under 3 minutes in length. What better way to tell your story and share your expertise?