Sandy Hibbard

August 10, 2014

Lyric’s Marketing Tip #29: The Four Agreements of Marketing

In Miguel Ruiz’s best selling book, The Four Agreements, he teaches a powerful code of conduct that can rapidly transform our lives to a new experience of […]
August 3, 2014

3 Ways to Deepen Your Business Relationships

I’m a good marketer.  I am good because I know my stuff, I want to help people be their best, and I’m excited about life.  I […]
July 26, 2014

How to Write Your Story – What Good is it if No One Knows it?!

You hear me preach it all the time. I say that it is the foundation of your marketing, that it IS your competitive advantage, and the […]
July 16, 2014

Lyric’s Marketing Tip #26: Is Marketing Really Better than Mastery?

Is Marketing Really Better than Mastery? I am going to go out on a limb here and answer a hearty YES!  Your marketing is more important […]
July 9, 2014

Lyric’s Marketing Tip #25: Ideas for Great Bonuses to Give to Clients

I always have trouble separating marketing and sales.  I always have trouble mixing marketing and sales!  What I mean is that great marketing should lead to […]
July 3, 2014

Lyric’s Marketing Tip #24: You Just Thought This Marketing Tool Was Dead

Today’s morning walk was invigorating and I was totally inspired by the cooler early morning weather. I’m thinking about “trends” in marketing – what I, what […]
July 1, 2014

Lyric Marketing HOT List for July 4th

Every year, I share a list of metro-wide activities happening around the Dallas/Fort Worth area, here is this year’s list for the events happening on and […]
June 20, 2014

Is your team helping you or hurting you?

Lyric’s Marketing Tip #23: Is your team helping or hurting you? (Lessons I learned in Sunday school!) Most of you know that I am a “PK” […]
June 12, 2014

What Marketing Tool is Most Effective for Your Business?

“Any marketing that you do must be fueled by a strategic plan and performed consistently.” I was having lunch with a colleague today and as we were talking […]