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The Two Most Important Things In Your Marketing
January 30, 2016
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Finding Your Celebrity Voice – Coaching with Sandy Hibbard

coaching with sandy hibbard of lyric marketing.com

Finding your “voice” and creating your story, developing your brand and strategically exposing it to your target audience, are marketing challenges that are better tackled with the help of a marketing professional.  CEO and creative director Sandy Hibbard brings her 20+ years of marketing, branding, PR, and advertising expertise to her coaching clients to give them the arsenal of creative information and tools needed for their business success.  Below is a sample of the Finding Your Celebrity Voice coaching program that Sandy has put together that takes on the content-based marketing that has become an essential requirement for today’s business owner.  PLEASE NOTE:  This is just a sample, your coaching plan might take a different turn based on your experience and knowledge of marketing. Sandy will work with you, after an initial consultation, to develop your tailor-fit four week coaching program.  Group coaching programs are also available for your team.  Contact Sandy for more details.

Finding Your Celebrity Voice
Coaching Sessions with Sandy Hibbard

SESSION #1: STRATEGIC MARKETING REVIEW OF BUSINESS

OVERVIEW OF YOUR BUSINESS MARKETING AND ASSESSING YOUR NEEDS:

Type of marketing:

  • PR
  • Blogging
  • Content Marketing
  • Newsletter Campaigns
  • Social Media
  • Web and SEO
  • Post Card Mailings
  • Direct Mail Campaigns
  • Email Drip Campaigns
  • Email Announcements

DISCOVERY:

  • Frequency of Marketing
  • Marketing Message
  • Target Audience
  • Marketing Plan
  • Database Marketing
  • What is your current advertising budget and frequency of ads?
  • How do you get referrals?
  • What is your service advantage?
  • How do you prospect?
  • What is your competitive advantage?
  • How do you network?
  • What community activities are you involved in?
  • Are you a member of any professional or trade organization(s) 

SESSION #2: SELECTING YOUR NETWORKS

REVIEW:

  • What is a PUSH Marketing strategy?
  • Where is your database?
  • Using Social Media efficiently
  • Getting your tools together including Facebook, LinkedIn, Youtube, Website/Blog
  • Streamline your collateral pieces
  • Why Content Marketing?

SESSION #3: BUILDING YOUR STRATEGIC PLAN

REVIEW:

  • Building your strategic plan
  • Maximizing your networks on Facebook and LinkedIn
  • Creating the content to syndicate over social media
  • Building and interacting with your networks
  • Setting measurable goals
  • Creating your profiles and editorial calendar
  • How to implement your plan:   Time – Budget – Resources

SESSION #4: PUTTING IT ALL TOGETHER

REVIEW:

  • Finalize the strategic plan
  • Options for implementing your plan
  • Next Steps

Individual coaching services provided by Sandy Hibbard, CEO and Creative Director for Lyric Marketing and Design. For an individual complimentary consultation contact Sandy at 214-208-3987 or email sandy@lyricmarketing.com.

Finding Your Celebrity Voice Copyright 2014-15 Lyric Marketing & Design

1 Comment

  1. […] Grow your business in 2015, streamline your marketing, and save yourself time and money in your marketing when you go through my new strategic marketing coaching and planning sessions. We are approaching 4th Quarter and now is the time to put your marketing in place for the upcoming year. I am offering my marketing coaching program – Finding Your Celebrity Voice – for a limited time this fall, GET THE DETAILS. […]

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